About us

We provide efficient and impactful intellectual property legal services honed by years of successful e-commerce experience.

About Us

Brand Registry Trademark serves clients across the United States and believes that intellectual property legal services should be tailored, efficient, effective and affordable. We use proven strategies to bring success and value to online sellers.

The firm was founded by Utah attorney Preston P. Frischknecht. As a patent attorney registered with the United States Patent and Trademark Office (USPTO), Preston specializes in providing intellectual property legal services. Preston’s clients have been formally recognized as top trademark registrants in their areas:

  • Client 1 was the #3 top federal trademark registrant in state in 2018 and 2014, and #10 in 2013;
  • Client 2 was the #4 top federal trademark registrant in state in 2013; and
  • Client 3 was the #12 top federal trademark registrant in state in 2014.

Our Experience

Our attorneys bring years of experience from judicial chambers, law firms, in-house with online sellers, practice before the United States Patent and Trademark Office (USPTO), and within online platforms.

Founding Utah trademark attorney Preston P. Frischknecht:

  • is also a registered patent attorney (61,312);
  • graduated Order of the Coif (top 10%) from the University of Utah S.J. Quinney College of Law (2006);
  • served as Editor-in-Chief of the Utah Law Review;
  • performed a federal judicial clerkship in the District of Utah (Judge Ted Stewart) where he oversaw intellectual property litigation and disputes;
  • worked as an attorney at the law firms of Jones Waldo and Peck Hadfield (2006 – 2013); and
  • served as General Counsel to a top online seller (CVB Inc/Malouf; 2013 – 17).

*Flat fee includes: (a) an initial consultation of up to thirty (30) minutes; (b) one comprehensive U.S. federal, state and common law trademark search and report; (c) one opinion and recommendation based on the search results; (d) a follow-up consultation of up to thirty (30) minutes regarding search results and filing strategy; (e) preparation and filing of one trademark application (for up to three [3] classes); and (f) non-substantive office action response. Government fees of $275 per class are in addition to the above stated legal fees and due in advance of filing. In some cases, government fees may be less. Statement of use and/or extension attorney and USPTO fees (if applicable) are not included.  

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(888) 347-8129